We build true partnerships and deliver exceptional point of sale campaigns. We achieve this through delivering outstanding service and quality, driving innovation and best practice, deploying the latest technology and applying data intelligence.
You can’t improve what you don’t measure. We believe in the importance of data and innovation to drive continual improvement in how we work and what we deliver.
Our culture is centred on our values – they are embedded into how we work with our clients, our suppliers and each other.
From a standing start in 2007 with 3 men in a shed at the bottom of a garden, the company has grown to a £40 million turnover with 385 colleagues.
ColorStay Gel Envy Nail Polish
Challenge: To highlight the addition of 8 new shades of Revlon’s ColorStay range in a busy store environment.
Solution: We created stand out by incorporating a drip down effect through the centre of the FSDU to provide a focal point for shoppers. Card bottle lug-ons of the product added an extra dimension to the unit. High shine gloss on the bottles and drip effect provided a premium feel.
Minions walk-through unit
Challenge: Universal wanted to engage audiences in cinema foyers by creating an immersive experience to encourage advance ticket sales.
Solution: A walk-through unit to enable cinema-goers to interact with the brand. Motion sensitive sound chips with sound clips from the film and LEDs backlighting the title treatment above the entrance and exit of the unit helped to capture attention. Cinemas which sited the walk-through unit saw a significant uplift in advance bookings.
Pedi Gadget Launch
Challenge: To create large event pieces to interrupt the shopper journey in-store for the launch of Pedi Gadget.
Solution: A four sided display maximised product loading to ensure it was shop-able from all angles. The unit was well suited to event space at the front of stores and at the end of aisles to maximise disruption. Glitter varnish was incorporated into the design of the key visual to give the unit a premium, permanent feel.
Challenge: J&J wanted to raise awareness of their complete range of baby bath-time products and own the bedtime routine.
Solution: A range of trays to highlight the product range and increase dwell time in aisle through incorporating interactivity. A push button enabled shoppers to smell the product and understand the ideal bedtime routine. As a first J&J also used a gift with purchase of a storybook: linking well to the brand promise.
Nivea Take Over in Tesco
Challenge: To raise awareness and increase basket spend across the range in Tesco’s 43 Beauty World stores.
Solution: We created an arch at the entrance for immediate impact and to display a wide range of product. An oversized tray was used to hero key product as a focal point. A kit which could work across different formats included cubes and posters allowing stores to use items best suited to their stores.
Challenge: Revlon wanted to create a unit that supported their 4 key lip franchises and demonstrate how the brand has a lip product for every customer.
Solution: An innovative FSDU with a wedge structure to allow for a strong graphic communication in-store. The shape was disruptive and encouraged shopper interaction. Posting the product created a visually striking pop of colour and allowed for easy shop-ability and clarity for customers choosing shades of lip product.
Mr. Kipling Cupcake launch
Challenge: To support the exclusive launch in Tesco of Mr Kipling’s cupcakes
Solution: We wanted shoppers to have the opportunity to try the new range to encourage purchase. Branded sampling stations with adjacent stock holding units created theatre and interaction with shoppers. Stand out was also achieved through the use of a large die cut header in the shape of a giant cupcake. A pre-filled quarter pallet also ensured stock availability for the promotion.
Challenge: To provide a system to control the number of messages in the window, showcase aspirational imagery and allow stores to react quickly to competitor activity.
Solution: We created a feature poster for lifestyle imagery with easily interchangeable panels overlaid for promotions. An additional hanging panel enables stores to quickly and easily highlight up to 4 different offers – allowing for flexibility but not overcrowding the window. 3D lettering provides standout and re-enforces the atl campaign.
Paul Hollywood Baking Range
Challenge: To promote the launch of Paul Hollywood’s range of baking mixes
Solution: The packaging for the mixes are in a traditional flour bag style to convey the provenance of the product but this did mean they were not highly visible from a distance in store. The unit therefore creatively amplified the packs to achieve greater stand out. The unit was designed to be easy for merchandisers to erect and structurally strong to hold the weight load. It also contained the SRPs required to enable the packs to be stable.
The retail environment remains challenging and TKM Consultant’s 2017 POS survey, sponsored by Creo, aims to better understand how marketers responsible for POS, are adapting to the changing market landscape and their consumers’ needs.
Download the executive summary of the report to understand marketers’ opinions on how well they are:
For further information please contact: firstname.lastname@example.org
Opus is an end to end POS campaign management system. It helps you:
Opus makes the management of your POS campaigns easy.
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